...Majharul Talukder; Seyed Aroos-Sheriffdeen; Md Irfanuzzaman Khan; Ali Quazi; ABM Abdullah Mobile health (mHealth) service is an Australian Government initiative aiming to improve the quality of health-care services. However, little is known about Australian health consumers’ willingness...

... (MGB) (Perugini and Bagozzi, 2001) to examine consumers’ behavioral loyalty to mHealth services. The MGB builds upon models, such as the Technology Acceptance Model (TAM) (Davis et al., 1989), typically used to understand consumers’ use of TBSSs (Curran and Meuter, 2005 ; Dabholkar...