Issues

The restless desire for the new versus sustainability: the pressing need for social marketing in fashion industry

Deniz Atik; Zeynep Ozdamar Ertekin
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Goal-framing theory in environmental behaviours: review, future research agenda and possible applications in behavioural change

Natália Rohenkohl do Canto; Klaus G. Grunert; Marcia Dutra de Barcellos
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Health communication for behavior change: evolution of a marketing framework

Sonal Arora; Mahim Sagar
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The best person for the job is the most qualified, right? An experimental study about Islamophobia in hiring practices

Yassmeen El Maohub; Natalie Rangelov; L. Suzanne Suggs
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Timeless principles of social marketing communication: a comparison of the Spanish flu and COVID-19 pandemic communication in South Korea

Seongwon Choi; Thomas Powers
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When individual action requires collective approval: a roadmap for solar power adoption by strata property owners

Ben Charters; Troy Heffernan; Matthew Daly
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The plastic of the future: determinants for switching intention from synthetic to biodegradable plastics among the young consumers

Taofeeq Durojaye Moshood; Gusman Nawanir; Fatimah Mahmud; Mohd Hanafiah bin Ahmad; Fazeeda Mohamad; Airin AbdulGhani
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