Issues

Special Issue: SMART Conference. Guest Editor: Michael Basil

Introduction to the special issue

Michael Basil
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Caroline Elementary School’s hybrid garden: a case study in social marketing

G. Scott Erickson; Marlene Barken; David Barken
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Capturing experiences as they happen: diary data collection for social marketing

Suzan Burton; Paul Nesbit
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The internationalisation of social marketing research

V. Dao Truong; Nam V.H. Dang; C. Michael Hall; X. Dam Dong
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Marketing and social enterprises: implications for social marketing

Alex Mitchell; Judith Madill; Samia Chreim
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Comparing short- and long-term breastfeeding models

Gonzalo Diaz Meneses; Ignacio Luri Rodríguez
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