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Keywords: Behavior/attitudes
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Journal Articles
Journal of Social Marketing (2022) 12 (4): 473–494.
Published: 02 May 2022
... theory Social marketing Behavior/attitudes A detailed overview of this process can be found in Planning health promotion programs: an intervention mapping approach by Bartholomew (2016) . The IM process has been followed to design and produce many health promotion programs (for reviews...
Journal Articles
Journal of Social Marketing (2021) 11 (4): 469–488.
Published: 04 August 2021
... 2021 Emerald Publishing Limited Licensed re-use rights only Social marketing Interventions Behavior/attitudes Diversity and inclusion Intergroup relations Prejudice and discrimination Improving intergroup relations is one of the most pressing challenges of our time. People continue...
Journal Articles
Journal of Social Marketing (2021) 11 (4): 406–423.
Published: 16 June 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social marketing Advertising Behavior/attitudes Message framing Accident prevention/road safety Many behaviors constitute distracted driving, but using a cellular phone while driving is a particularly risky one...
Journal Articles

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