...; theory selection: select a theory that best addresses consumer insights; and theory-based design: using the selected theory and lessons from past programs to design a new program. Public health Health promotion Marketing Social marketing theory Social marketing Behavior/attitudes...

... 2021 Emerald Publishing Limited Licensed re-use rights only Social marketing Interventions Behavior/attitudes Diversity and inclusion Intergroup relations Prejudice and discrimination Improving intergroup relations is one of the most pressing challenges of our time. People continue...

... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social marketing Advertising Behavior/attitudes Message framing Accident prevention/road safety Many behaviors constitute distracted driving, but using a cellular phone while driving is a particularly risky one...

... Limited Licensed re-use rights only Public health Health promotion Advertising Behavior/Attitudes The well-being of society is partially a consequence of the development of public policies and of advocacy by non-governmental organizations (NGOs) that work towards the achievement...