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1-4 of 4
Keywords: Behavior/attitudes
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Journal Articles
BUILD: a five-step process to develop theory-driven social marketing interventions
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2022) 12 (4): 473–494.
Published: 02 May 2022
... theory Social marketing Behavior/attitudes A detailed overview of this process can be found in Planning health promotion programs: an intervention mapping approach by Bartholomew (2016) . The IM process has been followed to design and produce many health promotion programs (for reviews...
Journal Articles
Using a social marketing approach to develop a pro-diversity intervention
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 469–488.
Published: 04 August 2021
... 2021 Emerald Publishing Limited Licensed re-use rights only Social marketing Interventions Behavior/attitudes Diversity and inclusion Intergroup relations Prejudice and discrimination Improving intergroup relations is one of the most pressing challenges of our time. People continue...
Journal Articles
The role of construal fit in threat appeal to persuade young drivers not to text while driving
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (4): 406–423.
Published: 16 June 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social marketing Advertising Behavior/attitudes Message framing Accident prevention/road safety Many behaviors constitute distracted driving, but using a cellular phone while driving is a particularly risky one...
Journal Articles
Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2018) 8 (4): 397–420.
Published: 24 October 2018
... Limited Licensed re-use rights only Public health Health promotion Advertising Behavior/Attitudes The well-being of society is partially a consequence of the development of public policies and of advocacy by non-governmental organizations (NGOs) that work towards the achievement...
