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Keywords: Brief program
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (3): 377–394.
Published: 31 August 2020
... are considered to be therapeutic or preventive programs undertaken in a short duration and generally with healthcare professionals (Aalto et al., 2001). Brief program outcomes tend to focus on reducing alcohol consumption and providing skills to either maintain abstinence or regulate behavior related...
