... highlights behavioural pathways through which composting supports broader environmental objectives, including agricultural productivity, biodiversity, greenhouse gas reduction, climate change mitigation and sustainable agriculture (Ngo and Cavagnaro, 2018 ; Snyder, 2021). Secondly, although LOHAS has been...

...D. Scott Borden Purpose This study aims to understand opportunities for reducing alcohol consumption through leveraging concern for climate change using social marketing frameworks. Design/methodology/approach The study surveyed 233 randomly selected students at an international university...

... simply refer to social proof as “peer influence” or “social effect” (Manski, 1993) where behaviour is observable within a reference group. Such groups, or “people just like us” (Cialdini, 2021), provide a point of comparison for self-appraisal (Hyman, 1942). Social marketing Communication Climate...

... of weight gain among young adults. Ben Charters can be contacted at: bcc080@uowmail.edu.au 08 04 2022 25 08 2022 17 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only MOA Climate change Delphi study Environmental...

... and motivated by self-interest; centric audiences want solutions based on common-sense for the common good; and left-leaning supporters of progressive climate change policy are typically pessimistic about the future of climate and energy policy in Australia. Impacts of powerful media organization shaping biases...

... used an extended socio-ecological model to provide a framework for social marketers to combat climate change through the food system in the external environment. Findings The socio-ecological model is extended to examine how social marketers can influence the micro and macro environment through...

... are reduced. Global warming Climate change Fakegate Greater good Social marketing ethics Tradeoffs This disaster has grown BEYOND the choices that individuals make. This is now about our industries, and governments around the world taking decisive, large-scale action. I am not a scientist...

... methods are employed. However, in the area of pro-environmental campaigns, there has been an over-reliance on quantitative surveys. To illustrate the benefits of complementary, qualitative approaches, this paper reports a qualitative investigation of perceptions of climate change among young South Koreans...

... mechanism (Janiszewski, 1988), or through increasing an ad's perceived level of credibility (Yoo and MacInnis, 2005). Gary Noble can be contacted at: gnoble@uow.edu.au © Emerald Group Publishing Limited 2014 Advertising Climate change Social marketing Message framing...