... implications for CBPM’s developers and users are discussed, namely, the importance of managing the early expectations of academic-community partnerships seeking to shift their orientation from downstream (e.g. program development) to upstream social marketing strategies (e.g. policy change). Complexity...

...Joy Parkinson; Chris Dubelaar; Julia Carins; Stephen Holden; Fiona Newton; Melanie Pescud Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food...

...Joy Parkinson; Lisa Schuster; Rebekah Russell-Bennett Purpose This paper aims to integrate existing thinking and provide new insights into the complexity of behaviours to improve understanding of the nature of these behaviours. This paper expands social marketing theory by introducing...