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Keywords: Comprehensive program
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (3): 377–394.
Published: 31 August 2020
... produced statistically significant outcomes for the same measures as the comprehensive program across attitudinal variables, descriptive norms and opportunistic self-efficacy. Research limitations/implications Converting existing social marketing programs into brief alternates is more cost-effective...
