... improvements in stroke symptom recognition and ambulance calls (Gordon et al., 2019). These findings echo broader patterns of health communication and social marketing inequities, where standardised approaches often fail to resonate with diverse cultural groups (Kreuter and McClure, 2004...

... Bass can be contacted at: sbass@temple.edu 13 08 2022 27 01 2023 21 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social marketing Health communication Transgender women HIV prevention PrEP Perceptual mapping...

... contributes to the health marketing literature as well as to practice by drawing implications relevant to social marketing communication used in disease pandemics. COVID-19 Spanish flu Marketing history Pandemic Social marketing Health communication It was about the beginning of September...

... reduce peer resistance to behavior change. Originality/value Health communicators tend to rely on overly didactic education and awareness-raising when addressing suicide prevention. This research shows the importance of direct and personal forms of influence advocated by social marketing...

...Sela Sar; George Anghelcev Purpose The aim of the paper is to investigate the impact of pre‐existing audience mood on responses to health public service advertisements (PSAs). The paper also aims to show the practical and theoretical importance of mood as a variable in health communication...

... Community health centres Universities Internet Dialogic theory Health communication Facebook Organizations should create a dialogic loop as a means of feedback for publics. Interaction is a necessity in the loop, allowing publics to ask questions and the organization to respond. To effectively...