... the effectiveness of comprehensive integration of social marketing techniques using rigorous evaluative methods. Social marketing Alcohol consumption Young adults University students Health promotion Behaviour change Alcohol consumption is a major risk factor for disease burden in Europe (Murray...

... understanding of what culturally respectful and community-led health promotion means for Indigenous peoples. Design/methodology/approach A systematic review was conducted using Scopus and Web of Science to identify peer-reviewed English-language studies linking Indigenous peoples and social marketing [TITLE...

... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Public health Health promotion Segmentation Human papillomavirus (HPV) infections can cause lesions, genital warts and cancer (World Health Organization, 2019). Cervical cancer is the most common...

... at: y.vanhierden@griffith.edu.au IM is a detailed systematic process used for health promotion programs. The method integrates stakeholder involvement to ensure design of user-friendly programs or interventions (McEachan et al., 2008). IM is an iterative process that follows six steps...

... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Public health Health promotion Social marketing Consumer engagement Digital intervention Personalised nutrition Social health change In the past decade, a novel health programme introduced...

... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Health promotion Social marketing Behaviour/attitudes Pacific Islands The burden of disease, attributable to both infectious and non-communicable diseases (NCDs), is considered a modern day...

... of global discrimination, the intensity of social exclusion and the increase in inequalities. Health promotion Social marketing Disability field Training needs assessment Quality of life model Service dominant logic Value co-relation According to the World Health Organization (WHO , 2019...

... to culture, values and social identity. 13 02 2020 26 08 2020 22 01 2021 25 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Social branding Cigarettes Peer crowd Health promotion Youth prevention Teens...

... Limited Licensed re-use rights only Public health Health promotion Advertising Behavior/Attitudes The well-being of society is partially a consequence of the development of public policies and of advocacy by non-governmental organizations (NGOs) that work towards the achievement...

...” Andreasen meant methods drawn from behavioral theory, persuasion psychology and marketing science with regard to health behavior, human reactions to messages and message delivery. By using research and behavior change theory, Andreasen recommends that social marketing approaches develop health promotion...

... but to facilitate personal growth and social progress. Health promotion Social marketing Marketing Spirituality In the WHO (2016) European region, 88 per cent of deaths are now caused by non-communicable diseases (NCDs) such as diabetes, cancer and heart disease. In the public health literature...

..., which in turn may lead to interventions which are not as effective as they could be. General health promotion methods such as intervention mapping (IM) are frequently suggested when developing interventions because they can easily be used in combination with other methods (Griffiths et al...

... in text and visual promotional materials. For visual displays, either the brand logo or the brand name in words can be aligned with the event name. As the Act–Belong–Commit mental health promotion campaign’s logo encapsulates the brand name, a study was conducted to assess the relative impact on recall...

... for the benefits and costs that young adults associate with healthier lifestyles. © Emerald Group Publishing Limited 2015 Public health Behaviour/Attitudes Food Social marketing Alcohol Health promotion Emerging adulthood Social marketing is used to tackle a wide range of public health...

... Limited 2015 Health promotion Attitudes Behavior Physical activity Message framing Social marketing Physical inactivity is a significant problem in the USA – less than half of USA adults are as active as they should be (Centers for Disease Control and Prevention, 2008). As a result...

... be contacted at: jpoehlman@rti.org © Emerald Group Publishing Limited 2015 Health promotion Social marketing theory Message framing HIV STDs Bundling Since the emergence of the HIV/AIDS epidemic in the 1980s, the US Congress has maintained separate funding streams for prevention...

... marketing Sexual health Health promotion Reproductive health Safe sex The official number of abortions performed on married women has halved over the past decade (General Statistics Office, 2012). However, this decline is likely to be less pronounced given that reporting of the procedure...

... of success for practices (Bourdieu, 1986 , p. 46). © Emerald Group Publishing Limited 2014 Health promotion Social marketing Health inequality Cultural capital Behaviour/attitudes Critical marketing With institutionalized cultural capital, Bourdieu (1986 , p. 50) refers...

... for future research are broached. if ad believability relates more strongly to an emotional or a cognitive response; and which type of response is the strongest mediator on “willingness to act against child abuse”. © Emerald Group Publishing Limited 2014 Health promotion Social...

... primarily on emotion with little patient‐education content involved. The AHRQ Mens Preventive Health campaign is just one public health promotion campaign that demonstrates that social marketers are learning how to more effectively use emotional appeals to drive health behavior change. Other prominent...