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Keywords: Midstream
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Journal Articles
Taking a wider view: A formative multi-stream social marketing approach to understanding human trafficking as a social issue in Nigeria
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 467–484.
Published: 02 September 2019
... Midstream Upstream Nigeria Social marketing literature distinguishes between three streams, namely, downstream, midstream and upstream (Hoek and Jones, 2011) that can be targeted for change. This upstream-downstream metaphor is derived from public health literature to describe the main...
Journal Articles
Understanding the midstream environment within a social change systems continuum
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 258–276.
Published: 11 July 2016
...Cybele May; Josephine Previte Purpose This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration approach conceptualised from a macromarketing perspective. Design/methodology...
