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Keywords: Midstream
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 467–484.
Published: 02 September 2019
... at: a.badejo@griffith.edu.au 16 10 2017 06 03 2019 14 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social marketing Human trafficking Formative research Downstream Midstream Upstream Nigeria Social marketers use...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2016) 6 (3): 258–276.
Published: 11 July 2016
...Cybele May; Josephine Previte Purpose This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration approach conceptualised from a macromarketing perspective. Design/methodology...
