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Keywords: Partnership
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Journal Articles
Tiriti-dynamic social marketing: a framework for transformative practice in Aotearoa New Zealand
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2026) 16 (2): 173–190.
Published: 28 October 2025
...Tim Antric; Te Awanui Reeder Purpose This paper aims to propose a Tiriti-dynamic framework for social marketing that honours the rangapū (partnership) between tāngata whenua (Indigenous people) and tāngata Tiriti (non-indigenous people) in Aotearoa New Zealand. This paper argues that centring...
Journal Articles
From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign
Available to PurchaseAuriane Djian, Romain Guignard, Karine Gallopel-Morvan, Olivier Smadja, Jennifer Davies, Aurélie Blanc, Anna Mercier, Matthew Walmsley, Viêt Nguyen-Thanh
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 345–356.
Published: 16 August 2019
...’ residences. Practical implications Campaign progress and cessation tools provided during both campaigns are quite similar. However, Santé publique France needed to adjust the British model by favouring a regional smoking prevention network and by building an innovative partnership strategy...
