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Keywords: Partnership
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Journal Articles
Journal of Social Marketing (2026) 16 (2): 173–190.
Published: 28 October 2025
...Tim Antric; Te Awanui Reeder Purpose This paper aims to propose a Tiriti-dynamic framework for social marketing that honours the rangapū (partnership) between tāngata whenua (Indigenous people) and tāngata Tiriti (non-indigenous people) in Aotearoa New Zealand. This paper argues that centring...
Journal Articles

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