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Keywords: Perceived behavioural control
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Journal Articles
The role of theories in social marketing in predicting physical activity behavior among the youth
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 398–417.
Published: 02 September 2019
... activity Attitude Subjective norm Social marketing Perceived usefulness Perceived behavioural control In the past decades, there has been a rapid increase in the number of studies suggesting that physical inactivity is one of the leading risk factors for non-communicable diseases (NCDs), which...
