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Keywords: Perceived usefulness
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Journal Articles
The role of theories in social marketing in predicting physical activity behavior among the youth
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 398–417.
Published: 02 September 2019
... This study found that the salient beliefs, namely, attitude, subjective norm and behavioral control toward gym equipment use, do not sufficiently explain PA adoption. However, a better result emerges when these salient beliefs are combined with perceived usefulness (PU) and ease of use (TAM). Practical...
