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Keywords: Retirement planning
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Journal Articles
Preparing for retirement: the influence of message frame, message appeal and life stage
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2023) 13 (4): 572–592.
Published: 17 July 2023
... been devoted to retirement planning, gaps remain as to the efficacy of communication message strategies on influencing retirement preparedness. This research seeks to contribute towards this literature stream by uncovering the ways in which individuals can be encouraged to contribute towards retirement...
