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Journal Articles
Effectiveness of a brief versus a comprehensive social marketing program
Available to Purchase
Journal:
Journal of Social Marketing
Journal of Social Marketing (2020) 10 (3): 377–394.
Published: 31 August 2020
...James Durl; Timo Dietrich; Krzysztof Kubacki Purpose Gamified and engaging school-based alcohol social marketing programs have demonstrated effectiveness; however, wide-scale dissemination of these programs is limited by their resource-intensive character. The purpose of this paper is to address...
