... marketing Stakeholder theory Sustainability System dynamics modeling E-waste management is a wicked problem that involves a multifaceted network of stakeholders and processes that range from waste generation to recycling. Various studies have highlighted the importance of the interconnectedness...

... Public health Community-based social marketing Stakeholder theory Anti-littering Promotoras In any city, overall cleanliness and garbage removal present a public health challenge. Improving the behavior of residents to create and maintain a clean environment is a priority...

... from a broader theoretical lens. Stakeholder theory may be applied to gain insights into the actions and interactions between project stakeholders to consider how collective action serves to support or deny opportunities for individuals who are targeted for change to perform the desired behaviour...

..., namely food waste. Practical implications This paper affirms the importance of process evaluation and application of stakeholder theory to social marketing. These contributions suggest a widened focus for the widely accepted NSMC benchmark criteria which centre attention on the end users targeted...

... that social marketing can play in addressing this problem. Design/methodology/approach This paper conceptualises the wicked problem of athlete and consumer vulnerability in sport, proposing a multi-theoretical approach to social marketing, incorporating insights from stakeholder theory, systems theory...