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Keywords: Subjective norm
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Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2021) 11 (3): 224–239.
Published: 03 June 2021
...Budi Setiawan; Adi Zakaria Afiff; Ignatius Heruwasto Purpose This study aims to examine the role of personal and subjective norms in predicting waste sorting, an increasingly relevant pro-environmental behavior. Design/methodology/approach This study obtained data from a sample of 300...
Journal Articles
Journal:
Journal of Social Marketing
Journal of Social Marketing (2019) 9 (4): 398–417.
Published: 02 September 2019
... This study found that the salient beliefs, namely, attitude, subjective norm and behavioral control toward gym equipment use, do not sufficiently explain PA adoption. However, a better result emerges when these salient beliefs are combined with perceived usefulness (PU) and ease of use (TAM). Practical...
