... and promoting and well-being by addressing the wicked problem of obesity. Design/methodology/approach A comprehensive, population-based intervention developed as a call-to-action movement to address obesity city-wide in Brazil was conducted and analyzed according to a macro-social marketing perspective...

... evaluations, ethical judgements and behavioural intentions. Another two elements were included, which are the personal involvement and the social interest towards the “wicked problem” of the mafia-type organisations. The conceptual model is presented in Figure 1 . Figure 1. Conceptual model...

...Joy Parkinson; Chris Dubelaar; Julia Carins; Stephen Holden; Fiona Newton; Melanie Pescud Purpose The purpose of this paper is to focus on food consumption as part of the wicked problem of obesity. Specifically, the authors seek to explore the complex interplay between stakeholders such as food...

...Sarah Maree Duffy; Gavin Northey; Patrick van Esch Purpose The purpose of this paper is to extend the macro-social marketing approach by detailing a framework to better understand the driving forces of wicked problems. Design/methodology/approach This is a conceptual paper that uses...

...Kate Westberg; Constantino Stavros; Aaron C.T. Smith; Joshua Newton; Sophie Lindsay; Sarah Kelly; Shenae Beus; Daryl Adair Purpose This paper aims to extend the literature on wicked problems in consumer research by exploring athlete and consumer vulnerability in sport and the potential role...

...Ann-Marie Kennedy; Sommer Kapitan; Neha Bajaj; Angelina Bakonyi; Sean Sands Purpose This paper aims to use systems thinking, systems theory and Camillus’ framework for responding to wicked problems to provide social marketers with a theoretically based framework for approaching strategy formation...