Issues

Special Issue: Microfoundations of Co-Creation. Guest Editors: Tom Chen, Alison Dean

Editorial

Tom Chen; Alison Dean
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Drivers and relationship benefits of customer willingness to engage in CSR initiatives

Ingrid M. O'Brien; Robyn Ouschan; Wade Jarvis; Geoffrey Norman Soutar
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The role of health locus of control in value co-creation for standardized screening services

Janet Davey; Judith Herbst; Raechel Johns; Joy Parkinson; Rebekah Russell-Bennett; Nadia Zainuddin
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Habitus as a value lens to link customer engagement and value cocreation

Benjamin Piers William Ellway; Alison Dean
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Fintech: research directions to explore the digital transformation of financial service systems

Christoph F. Breidbach; Byron W. Keating; Chiehyeon Lim
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