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Keywords: Service marketing
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Journal Articles
Marianna Sigala, Keng-Boon Ooi, Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yogesh K. Dwivedi, Werner H. Kunz, Kate Letheren, Anubhav Mishra, Rebekah Russell-Bennett, Jochen Wirtz
Journal of Service Theory and Practice (2024) 34 (5): 726–737.
Published: 19 July 2024
... ChatGPT can significantly impact the service industry. Section two discusses the impact of ChatGPT on service marketing, while section three explores its effect on customer experience. Furthermore, sections four and five focus on the context of Internet and digital services and the cost-effective service...
Journal Articles
Journal of Service Theory and Practice (2023) 33 (2): 257–279.
Published: 13 December 2022
... Licensed re-use rights only Technology-mediated knowledge sharing Professional service firms Transformational leadership Knowledge management Knowledge sharing Service marketing The diffusion of technologies has been seen in many areas of the service industry, including professional...
Journal Articles
Journal of Service Theory and Practice (2015) 25 (1): 10–30.
Published: 12 January 2015
..., this is the first time trend spotting has been employed in the field of service marketing and service innovations. © Emerald Group Publishing Limited 2015 In the next paragraphs, we will execute the steps of qualitative trend spotting for the purpose of gaining insight for innovation opportunities...
