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Keywords: Technology
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Case Studies
Navigating the Brand Portfolio of Google's Geo Services Division
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–18.
Published: 03 May 2024
... in a retrieval system, made available to any LLM (e.g., ChatGPT), used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Technology Medium Sitting in her home office...
Case Studies
Microsoft Teams versus Zoom: Challenging the Challenger
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–11.
Published: 17 February 2024
..., or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Technology Large Initially positioned to compete with the industry leader Slack as a team collaboration product, Microsoft Teams...
Case Studies
Sony Computer Science Laboratories: Sustaining a Culture and Organization for Fundamental Research
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–32.
Published: 05 June 2020
... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. corporate strategy information technology innovation leadership management styles organizational culture organizational design organizational structure performance...
Case Studies
Alexa: A Pandora's Box of Risks
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–15.
Published: 14 May 2019
..., recording, or otherwise—without the permission of Kellogg Case Publishing. Corporate strategy information technology innovation regulation risk management service management e-commerce ethics society and business relations technology management Technology Large Launched...
Case Studies
Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning
Available to PurchaseMohanbir Sawhney, Kent Grayson, Patrick Duprss, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–7.
Published: 20 January 2017
...Mohanbir Sawhney; Kent Grayson; Patrick Duprss; Christine Hsu; Ryan Metzger; Fuminari Obuchi; Arun Sundaram; Kari Wilson Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers. Ontela sells...
Case Studies
Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning
Available to PurchaseMohanbir Sawhney, Kent Grayson, Patrick Dupree, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–6.
Published: 20 January 2017
...Mohanbir Sawhney; Kent Grayson; Patrick Dupree; Christine Hsu; Ryan Metzger; Fuminari Obuchi; Arun Sundaram; Kari Wilson Ontela, a technology start-up company, has introduced an innovative service called PicDeck that improves the mobile imaging experience for wireless subscribers. Ontela sells...
Case Studies
B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–21.
Published: 20 January 2017
... practices for technology project investments, requiring the analysis of several factors to conduct a thorough review of the investment's feasibility. This case was prepared by Tim Riitters '02, in collaboration with Jim Anfield, vice president of business development for a leading Chicago-based...
