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Volume 8, Issue 5
1 May 1990
Marketing Intelligence & Planning Cover Image for Volume 8, Issue 5
Research Article| May 01 1990

Professional Practice Development

Michael Simmons
Michael Simmons
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1990
Marketing Intelligence & Planning (1990) 8 (5): 15–16.
https://doi.org/10.1108/EUM0000000001080

The book under review covers the rise and fall of a well‐known American Law firm. Successful marketing must be backed up by a product or service which is adequately delivered by an ethically and respectably managed organisation.

Keywords: Ethics, Lawyers, Marketing
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© MCB UP Limited
1990
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