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Volume 12, Issue 1
1 February 1994
Marketing Intelligence & Planning Cover Image for Volume 12, Issue 1
Article Contents
Research Article| February 01 1994

Consensus Forecasting Using Relative Error Weights Available to Purchase

Conway Lackman;
Conway Lackman
Associate Professor in the Palumbo School of Business at Duquesne University, Pittsburgh, Pennysylvania, USA
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Charles Brandon
Charles Brandon
Associate Professor at Rollins College, Winter Park,Florida, USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1994
Marketing Intelligence & Planning (1994) 12 (1): 37–41.
https://doi.org/10.1108/02634509410052649

Employs weights based on relative errors produced by two or more models to formulate a consensus forecast. This method better captures changing patterns through time and sharply reduces size of forecast error.

Keywords:
Forecasting, Forecasting error, Models, Statistical forecasting
© MCB UP Limited
1994
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