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Volume 12, Issue 1
1 February 1994
Marketing Intelligence & Planning Cover Image for Volume 12, Issue 1
Review Article| February 01 1994

Marketing at the Crossroads – A Comment

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Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1994
Marketing Intelligence & Planning (1994) 12 (1): 42–45.
https://doi.org/10.1108/02634509410052667

A reply to a recently published report by Coopers & Lybrand, very critical of the state of marketing management in the United Kingdom.

Keywords: Coopers & Lybrand, Marketing management, Management attitudes, Surveys
© MCB UP Limited
1994
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