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Malcolm McDonald
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Journal Articles
How to get marketing back in the boardroom: Some thoughts on how to put right the well known malaise of marketing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (5): 426–431.
Published: 01 August 2006
Journal Articles
Good marketers know the score
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (2): 102–105.
Published: 01 February 2006
Journal Articles
Marketing at the Crossroads – A Comment
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (1): 42–45.
Published: 01 February 1994
Journal Articles
International Marketing – Into the 1990s
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (9-10): 10–16.
Published: 01 September 1989
