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Volume 12, Issue 2
1 March 1994
Marketing Intelligence & Planning Cover Image for Volume 12, Issue 2
Research Article| March 01 1994

Deliberation in Grocery Shopping: Prospects for the Adoption of a Retailing Technology

Ugur Yavas
Professor of Marketing at the East Tennessee State University,Tennessee, USA
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8049
Print ISSN: 0263-4503
© MCB UP Limited
1994
Marketing Intelligence & Planning (1994) 12 (2): 32–37.
https://doi.org/10.1108/02634509410057473

By using the conceptual framework of shopping deliberateness paradigm,investigates prospects for the adoption of supermarkets in Saudi Arabia. Results raise some questions on the efficacy of deliberate shopping behaviour as a correlate of supermarket adoption.

Keywords: Consumer behaviour, Consumer attitudes, Grocery industry, National cultures, Retailing, Saudi Arabia, Shopping, Supermarkets
© MCB UP Limited
1994
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