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Journal Articles

Dimensions of advertising attitudes: Congruence between Turkish and New Zealand consumers

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Nicholas J. Ashill, Ugur Yavas
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2005) 23 (4): 340–349.
https://doi.org/10.1108/02634500510603447
Published: 01 June 2005
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Journal Articles

A synergistic problem‐solving approach to meeting challenges in retail organizations

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Mahmoud M. Yasin, Ugur Yavas
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2003) 21 (1): 45–50.
https://doi.org/10.1108/02634500310458144
Published: 01 February 2003
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Journal Articles

Patronage motives and product purchase patterns: a correspondence analysis

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Ugur Yavas
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2001) 19 (2): 97–102.
https://doi.org/10.1108/02634500110385336
Published: 01 April 2001
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Journal Articles

Conducting a situation analysis for volunteer organizations: an improved model

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Ugur Yavas, Glen Riecken
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1997) 15 (6): 265–272.
https://doi.org/10.1108/02634509710184848
Published: 01 November 1997
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Journal Articles

Front and back‐stage strategies in service delivery in the hospitality industry: a conceptual framework

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Ugur Yavas, Mahmoud M. Yasin, Marwan Wafa
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (11): 22–26.
https://doi.org/10.1108/02634509510102147
Published: 01 December 1995
View article titled, Front and back‐stage strategies in service delivery in the hospitality industry: a conceptual framework
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Journal Articles

Deliberation in Grocery Shopping: : Prospects for the Adoption of a Retailing Technology

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Ugur Yavas
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1994) 12 (2): 32–37.
https://doi.org/10.1108/02634509410057473
Published: 01 March 1994
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Journal Articles

Impact of TV Commercials on Saudi Children′s Purchase Behaviour

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Ugur Yavas, Abdulla Abdul‐Gader
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (2): 37–43.
https://doi.org/10.1108/02634509310027837
Published: 01 February 1993
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Journal Articles

Stability of Store Selection Criteria: A Multinational Study

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S. Tamer Cavusgil, Ugur Yavas, Lisa A. Elvey
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1991) 9 (2): 23–28.
https://doi.org/10.1108/02634509110006120
Published: 01 February 1991
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Journal Articles

Test Marketing: An Exposition

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S. Tamer Cavusgil, Ugur Yavas
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (1987) 5 (3): 16–19.
https://doi.org/10.1108/eb045751
Published: 01 March 1987
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