Marketing in a “managed” economy Available to Purchase

Illustrates marketplace practice in some of the dynamic, development‐oriented economies of East Asia. Argues that Western businesses engaging in the region for the first time do not always recognize the major impact which the industrial development policies of non‐Western governments have on their domestic markets and local marketing practice. Consequently, marketing’s key activities and day‐to‐day priorities can be very different in a “managed” economy.