Impact of the antecedents of eWOM on CBBE

Charu Sijoria is a Research Scholar at the Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, Kharagpur, India. Her area of research is electronic word of mouth and social media marketing. Her papers have been accepted for publication in a peer-reviewed journal. She has presented her paper in 2017 Summer AMA based on her doctoral thesis work.

Dr Srabanti Mukherjee is currently an Assistant Professor at the Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, Kharagpur, India. She has served as a faculty in several premiere institutions of India (e.g. Indian Institute of Management Indore, IIEST Shibpur, and Visva Bharti University, Shantiniketan). Her key interest areas of teaching and research are consumer behaviour, services marketing, and marketing to bottom of the pyramid. She has authored a book titled Consumer Behaviour which has been published by Cengage Learning India Pvt. Ltd. She has registered a couple of business cases with Ivey Publishing which are co-distributed by Harvard Business School Publishing. She has published a number of research papers and articles in peer-reviewed journals and presented papers in several national and international conferences.

Dr Biplab Datta, PhD is an Associate Professor at the Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, Kharagpur, India. He holds a PhD Degree in Service Quality Management from Indian Institute of Technology, Delhi, India. Dr Datta teaches several courses in marketing. He has published in several Indian and international Journals.