Digital marketing capability: the mystery of business capabilities

Dr. Darlin Apasrawirote currently holds a Ph.D. of Business Administration and is also currently working as a full-time lecturer at Faculty of Business, Economics and Communications (BEC) at Naresuan University, Phitsanulok from Thailand since 2006. Her research interests are social media, digital marketing, information system analysis and design, information technology management, management information system (MIS), artificial intelligence and machine learning, and data analytics. Her current research is involved with the National Research Council in the body of information system and technology context. Her areas of expertise are as follows: social media, digital marketing, information system analysis and design, information technology management and MIS.

Dr. Kritcha Yawised holds a doctoral degree from University of Tasmania (UTAS) in Australia with specialization in three inter-linked research areas: (1) information system (IS) and social media; (2) marketing and strategic management; and (3) corporate strategy and innovation. Dr. Kritcha currently serves as a full-time lecturer at Naresuan University, Thailand. As a lecturer at institution, his is mainly responsible for coordinating and teaching, including marketing subjects incorporating IS areas. His areas of expertise are as follows: social media, social customer relationship management (social CRM), digital marketing, innovative marketing, corporate strategy and innovation.

Professor Paisarn Muneesawang holds Ph.D. Degree from the School of Electrical and Information Engineering, University of Sydney, Sydney. He has been a visiting professor with Nanyang technological university, Singapore, since 2012, and Ryerson University, Toronto, since 2013. He has co-authored multimedia database Retrieval: a human-centered Approach (Springer, 2006), and unsupervised learning—a dynamic approach (Wiley–IEEE Press, 2013), and multimedia database Retrieval: Technologies and Applications (Springer, 2014), and also co-edited Advances in Multimedia Information Processing-PCM 2009 (springer, 2009) and visual inspection technology in the hard disk drive industry (Wiley–ISTE, 2015). Expertise areas: His current research interests include multimedia signal processing, computer vision, and machine learning.