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Journal Articles

Digital marketing capability: the mystery of business capabilities

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Darlin Apasrawirote, Kritcha Yawised, Paisarn Muneesawang
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (4): 477–496.
https://doi.org/10.1108/MIP-11-2021-0399
Published: 01 April 2022
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