Permission marketing: a systematic review of 22 Years of research

Dr Swapnarag Swain works as Assistant Professor, Marketing at Indian Institute of Management – Bodh Gaya, India. With over 12 years of experience in academia and industry, his research interests lie in the areas of technology adoption, consumer behavior, services marketing and brand management. He has published research papers in reputed journals, such as Benchmarking-An International Journal, Measuring Business Excellence and Journal of Indian Business Research, amongst others.

Dr Charles Jebarajakirthy is Senior Lecturer in Marketing in Griffith Business School, Gold Coast, Australia. His research interests are in the areas of retailing, consumer behaviour and services marketing. Charles's research has been published in the European Journal of Marketing, Journal of Business Research, Journal of Travel Research, Psychology and Marketing, Journal of Marketing Management, Journal of Retailing and Consumer Services, Marketing Intelligence and Planning and Journal of Strategic Marketing, amongst others.

Dr Haroon Iqbal Maseeh has completed his Doctoral degree from Griffith University and is Lecturer in the Department of Marketing in Griffith University, Gold Coast, Australia. His research interests include electronic marketing, consumer privacy and consumer behaviour. Haroon's research work has been published in esteemed journals, including European Journal of Marketing, Psychology and Marketing, Journal of Business Research and International Journal of Consumer Studies.

Dr Raiswa Saha is based in the Faculty of Management Studies at SRM University, Sonepat, Haryana, India as well as working as an adjunct Lecturer with UCSI University, Malaysia. Her research interests are in the areas of consumer behaviour, ethics and CSR. Raiswa's research has been published in Psychology & Marketing, Business Strategy and the Environment, Management Decision, Benchmarking, Society and Business Review, Corporate Social Responsibility and Environmental Management and Annals of Operations Research, amongst others.

Dr Nimit Gupta works as Professor of Marketing in School of Management, The NorthCap University. His research interests are permission marketing and consumer behaviour. He has published research papers in reputed journals, such a Journal of Marketing and Communications, Journal of Digital Marketing and Social Media, Small Enterprise Research, amongst others.

Dr Rajni Grover works as Associate Professor, Department of Commerce, Kalindi College, University of Delhi. Her present research focuses on knowledge management. She has several publications in journals of repute, such as, International Journal of Management and Business Research, Journal of Advanced Research in Dynamical and Control Systems and Philosophical Readings, amongst others.