Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0 Available to Purchase

Rajat Kumar Behera is the Associate Professor in the school of computer engineering at Kalinga Institute of Industrial Technology (KIIT). His research area includes Data Science and Business Analytics, Technology Adoption, Ethics and Technology, Sustainability, Metaverse and Software Engineering. He received B.E from VSSUT (formerly UCE Burla), M.Tech from IIT Delhi and PhD from IIM Ranchi. He has published research articles in leading journals like Information Systems Frontiers, Journal of Retailing and Consumer Services, Journal of Business Research, International Journal of Medical Informatics, Journal of Cleaner Production, Information Technology and People, Industrial Marketing Management, among others and holds professional designations including PMP, ITIL and Six Sigma Green Belt.

Pradip Kumar Bala is Professor in the area of information systems and business analytics at the Indian Institute of Management (IIM) Ranchi. He received his B.Tech., M.Tech. and Ph.D. from the Indian Institute of Technology (IIT) Kharagpur in 1993, 1999 and 2009, respectively. He worked in Tata Steel before joining academics. He also worked as Associate Professor at Xavier Institute of Management Bhubaneswar and as Assistant Professor at IIT Roorkee before joining IIM Ranchi in 2012. His teaching and research areas include text mining and NLP, recommender systems, data mining applications, data mining and NLP algorithms, social media analytics and marketing analytics. He has conducted many training programmes in business analytics and business intelligence. He has published more than 140 research papers in reputed international journals, conference proceedings and book chapters. He is also Member of the International Association of Engineers (IAENG). He has served as Director In-charge, Dean (Academics), Chairperson, Post-Graduate Programmes, Chairperson, Doctoral Programme and Research and Member of the Board of Governors at IIM Ranchi.

Nripendra P. Rana is a Professor in Marketing at the College of Business and Economics at Qatar University, Doha, Qatar. His current research interests focus primarily on adoption and diffusion of emerging ICTs, e-commerce, m-commerce, e-government and digital and social media marketing. He has published more than 200 papers in a range of leading academic journals, conference proceedings, books etc. He has co-edited five books on digital and social media marketing, emerging markets and supply and operations management. He has also co-edited special issues, organised tracks, mini-tracks and panels in leading conferences. He is a Chief Editor of International Journal of Electronic Government Research and an Associate Editor of International Journal of Information Management. He is a Senior Fellow of the Higher Education Academy (SFHEA) in the UK. He is also a Distinguished Visiting Professor at University of Johannesburg, South Africa.

Raed Salah Algharabat is a Professor of Digital Marketing and Social Media, in Management and Marketing Department, Qatar University and in Marketing Department, School of Business, The University of Jordan. He has won numerous research awards including one Best Paper Award at the Academy of Marketing Conference in 2009. Raed’s research area is e-retailing, particularly, 3D virtual models and their impact on consumers’ behaviour within the online retailer. Prof Algharabat publications appeared in reputable journals.

Kumod Kumar is a highly accomplished and distinguished professional in the field of media and management educational background, he holds a management degree and L.L.B. from Magadh University Patna, India. His extensive experience spans nearly 2 decades, during which he has established him renowned media organizations. Currently serving as the Chief Administrative Officer at Chandragupt Institute of Management Patna (CIMP) in India, he brings exceptional expertise to this esteemed institution. Demonstrating his commitment entrepreneurial growth, he also assumes the role of a non-executive director at Technology Innovation Hub.