Issues

Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0

Rajat Kumar Behera; Pradip Kumar Bala; Nripendra P. Rana; Raed Salah Algharabat; Kumod Kumar
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The effects of game mechanics on user retention in using social live streaming services

Hung-Tai Tsou; Yu-Hsun Lin; Pui Yan Loo
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Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study

Dorit Zimand Sheiner; Ofrit Kol; Shalom Levy
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Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Eva A. van Reijmersdal; Marieke Walet; Andrea Gudmundsdóttir
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The dark side of artificial intelligence in marketing: meta-analytics review

Mojtaba Barari; Lars-Erik Casper Ferm; Sara Quach; Park Thaichon; Liem Ngo
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Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations

Nirmalya Bandyopadhyay
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Uncorking opportunities: a bibliometric review of wine marketing literature

Seema Bhardwaj; Ritika Chopra; Eugene Cheng-Xi Aw
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Logistics service failures and recovery strategies: is the response time or the discount amount more important?

Hasan Emin Gurler; Ramazan Erturgut
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