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Issue
1 February - Volume 14, Issue 1, Pages 6 - 54
1 April - Volume 14, Issue 2, Pages 5 - 47
1 June - Volume 14, Issue 3, Pages 5 - 56
1 July - Volume 14, Issue 4, Pages 5 - 44
1 September - Volume 14, Issue 5, Pages 5 - 46
1 November - Volume 14, Issue 6, Pages 6 - 68
1 December - Volume 14, Issue 7, Pages 10 - 55
Volume 14, Issue 6
1 November 1996
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ISSN
0263-4503
EISSN
1758-8049
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A comparison of two alternative interviewing techniques used within an integrated research design: a case study in outshopping using semi‐structured and non‐directed interviewing techniques
Denise G. Jarratt
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for A comparison of two alternative interviewing techniques used within an integrated research design: a case study in outshopping using semi‐structured and non‐directed interviewing techniques
When to use qualitative methods: a new approach
Dennis J. Cahill
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“Integrative” qualitative methods in a services context
Audrey Gilmore
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David Carson
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Bridging the great divide ‐ the transfer of techniques
Clive Nancarrow
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Alexander Moskvin
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Avi Shankar
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Projective and enabling techniques explored
Valerie Will
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Douglas Eadie
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Susan MacAskill
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for Projective and enabling techniques explored
Focus versus nominal group interviews: a comparative analysis
Ko de Ruyter
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for Focus versus nominal group interviews: a comparative analysis
Qualitative research issues at the marketing/ entrepreneurship interface
David Carson
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Nicole Coviello
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for Qualitative research issues at the marketing/ entrepreneurship interface
Exploring the in‐depth interview as a qualitative research technique with American and Japanese firms
Len Tiu Wright
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Discourse analysis: exploring action, function and conflict in social texts
Richard Elliott
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