Issues

Exploring consumer confusion in the watch market

Vincent‐Wayne Mitchell; Vassilios Papavassiliou
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Exploring consumer confusion in the watch market

Combining corporate and marketing strategy for global competitiveness

D. Steven White; David A. Griffith
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Combining corporate and marketing strategy for global competitiveness

The marketing of a consumer icon: Mini Cooper into Japan ‐ coals to Newcastle?

Stuart Laverick; Kevin Johnston
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The marketing of a consumer icon: Mini Cooper into Japan ‐ coals to Newcastle?

Implementing “quality” in a services marketing context

Audrey Gilmore
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Implementing “quality” in a services marketing context

Differential pricing for services

Rama Yelkur; Paul Herbig
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Differential pricing for services

Keeping secrets: marketing decision making in America after Redmond

David C. Wyld
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Keeping secrets: marketing decision making in America after Redmond