Issues

Measuring delayed and long‐term effects of pricing decisions on market share

Nobuhiko Terui
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New technology and the changing role of marketing

Alan Tapp; Tim Hughes
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Electronic marketing, the new kid on the block

Sally Harridge‐March
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From servicescape to “cyberscape”

Russell Williams; Miriam Dargel
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Constructing futures in new attractors

Peter J. Murray; Philip J. Kitchen
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QFD strategy house: an innovative tool for linking marketing and manufacturing strategies

Marvin E. Gonzalez; Gioconda Quesada; Rene Mueller; Carlo A. Mora‐Monge
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Small business owner‐managers and their attitude to risk

Audrey Gilmore; David Carson; Aodheen O'Donnell
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