Issues

Does direct marketing need to have a direction?

Irene C.L. Ng
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Meet the cyberscape

Mark S. Rosenbaum
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Predictors of consumer trust: likelihood to pay online

Gregory S. Black
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Competitive intelligence activity: evidence from Greece

Constantinos‐Vasilios Priporas; Lampros Gatsoris; Vassilis Zacharis
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Shelter in the storm: marketing strategy as moderated by the hostile environment

Steven Ward; Aleksandra Lewandowska
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Idea generation in new product development through business environmental scanning: the case of XCar

Kamilla Kohn
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Marketing health‐enhancing foods: implications from the dairy sector

Gillian Armstrong; Heather Farley; Jennifer Gray; Mark Durkin
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