Issues

Thinking allowed

Marketing as warfare, revisited

Tomaž Kolar; Andrej Toporišič
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Academia marketing myopia and the cult of the PhD

Clive R. Boddy
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Physics envy

Alan Tapp
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Can theoretical knowledge and application yield competitive advantage?

Kjell Grønhaug; Geir Grundvåg Ottesen
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The obstacles to marketing thinking

Mark E. Hill; John McGinnis; Jane Cromartie
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Ethnocentricity in academic marketing journals: A study of authors, reviewers, editorial boards and editors

Göran Svensson; Greg Wood
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What are the essential capabilities of marketers?: A comparative study of managers', academics' and students' perceptions

Brendan J. Gray; Geir Grundvåg Ottesen; Jim Bell; Cassandra Chapman; Jemma Whiten
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