Issues

Awards for Excellence

Outstanding Paper Award

Alan Tapp
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Political marketing: conceptualisation, dimensions and research agenda

Linus Osuagwu
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Consumption patterns and silver marketing: an analysis of older consumers in Malaysia

Fon Sim Ong; J. Philip Kitchen; Ata T. Jama
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Exploring e‐service quality: a study of Irish online banking

Mary Loonam; Deirdre O'Loughlin
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The impact of brand sponsorship of music festivals

Jennifer Rowley; Catrin Williams
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Website elements in B2B online communications: a case from the UK print industry

Nicolas Virtsonis; Sally Harridge‐March
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Brand equity for online companies

Rosa E. Rios; Hernan E. Riquelme
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Evaluating viral marketing: isolating the key criteria

Danilo Cruz; Chris Fill
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Editorial

Editorial

Gill Wright
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Note from the publisher

Note from the publisher

Vicky Williams
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Viewpoint

Winners and losers in the race for space?

John Pal
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