Issues

Special Issue: Marketing Tourism Services Responding to Current Challenges. Guest Editors: Rodoula H. Tsiotsou, Vanessa Ratten

Future research directions in tourism marketing

Rodoula Tsiotsou; Vanessa Ratten
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Wooing zoomers: marketing to the mature traveler

Simon Hudson
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Value equity in event planning: a case study of Macau

Mark S. Rosenbaum; IpKin Anthony Wong
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Development of a scale measuring destination image

Kevin K. Byon; James J. Zhang
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The importance of destination image analysis to UK rural tourism

Nicola Greaves; Heather Skinner
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Brand image assessment: international visitors' perceptions of Cape Town

Girish Prayag
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Measuring customer value in online collaborative trip planning processes

Marianna Sigala
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How to create attractive and unique customer experiences: An application of Kano's theory of attractive quality to recreational tourism

Claes Högström; Marina Rosner; Anders Gustafsson
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Guest editorial

Guest editorial

Rodoula H. Tsiotsou
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