Issues

Special Issue: Branding in Emerging Markets. Guest Editors: Maktoba Omar, John Ensor

Re‐branding Africa

Collins Osei; Ayantunji Gbadamosi
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Branding at the base of pyramid: a Zimbabwean perspective

Tendai Chikweche; Richard Fletcher
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The brand‐wagon: emerging art markets and the Venice Biennale

Victoria L. Rodner; Maktoba Omar; Elaine Thomson
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Brand loyalty in emerging markets

Tho D. Nguyen; Nigel J. Barrett; Kenneth E. Miller
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Sourcing or selling: the Value Flame at the Base of the Pyramid

Robert L. Williams, Jr; Maktoba Omar; John Ensor
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A brand for all the nations: The development of the World Heritage Brand in emerging markets

Jason Ryan; Sari Silvanto
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Brands and service‐quality perception

Robert Hinson; N. Owusu‐Frimpong; Julius Dasah
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Guest editorial

Branding in emerging markets

Maktoba Omar; John Ensor
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