Issues

Special Issue: The Dynamics of Sports Marketing and Management. Guest Editors: Vanessa Ratten, Nnamdi Madichie

The dynamics of sport marketing: Suggestions for marketing intelligence and planning

Vanessa Ratten
View articletitled, The dynamics of sport marketing<span class="subtitle-colon">: </span><span class="subtitle">Suggestions for marketing intelligence and planning</span>
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Coopetition at the sports marketing/entrepreneurship interface: A case study of a Taekwondo organisation

Dave Crick; James M. Crick
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Contesting competence: Chief executive officers and leadership in Australian Football League clubs

Timothy Marjoribanks; Karen Farquharson
View articletitled, Contesting competence<span class="subtitle-colon">: </span><span class="subtitle">Chief executive officers and leadership in Australian Football League clubs</span>
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases

Damian Gallagher; Christina O'Connor; Audrey Gilmore
View articletitled, An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
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You’re getting sacked in the morning: managerial change in the English Premier League

Stuart William Flint; Daniel Plumley; Robert Wilson
View articletitled, You’re getting sacked in the morning: managerial change in the English Premier League
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Tourism, ecotourism and sport tourism: the framework for certification

Satyendra Singh; Tapas R. Dash; Irina Vashko
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Re-branding the Nigerian Professional Football League: open play or dead ball?

Nnamdi O Madichie
View articletitled, Re-branding the Nigerian Professional Football League: open play or dead ball?
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Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry

Jonathan A. Jensen; Lane Wakefield; Joe B. Cobbs; Brian A. Turner
View articletitled, Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry
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