Issues

Football clubs’ social media use and user engagement

Thomas Aichner
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Overcoming over-identification: The power of organizational prestige in optimizing sales performance

Valter Afonso Vieira; Juliano Domingues da Silva; Colin Gabler
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Value co-creation through actor embeddedness and actor engagement

Anees Wajid; Muhammad Mustafa Raziq; Omer Farooq Malik; Shahab Alam Malik; Nabila Khurshid
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Nostalgic advertising: managing ambivalence to make it work

Ekta Srivastava; Satish S. Maheswarappa; Bharadhwaj Sivakumaran
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Delta model application for developing customer lifetime value

Bahman Hajipour; Molud Esfahani
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Disclosure of sales compensations and product recommendations

Lu-Ming Tseng; Tsu-Wei Yu
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How much effort is enough? Unlocking customer fanaticism in services industries

Sara Quach; Chandana Rathnasiri Hewege; Park Thaichon
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Examining consumers’ webrooming behavior: an integrated approach

Sourabh Arora; Sangeeta Sahney
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