Issues

How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing

Hanna-Anastasiia Melnychuk; Huseyin Arasli; Raziye Nevzat
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How the time of day impacts social media advertising outcomes on consumers

Valeria Noguti; David S. Waller
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Should SMEs diversify their global destinations? The role of market insights and digital transformation

Tien Dung Luu
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The effects of brand positioning (underdog vs top dog) and comparative advertising

Hsiang-Ming Lee; Ya-Hui Hsu; Tsai Chen; Wei-Yuan Lo; Wei-Chun Chien
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Presenting an evolutionary model of entrepreneurial intelligence components in women: approaches to opportunity discovery and creation

Alireza Amini; Seyyedeh Shima Hoseini; Arash Haqbin; Mozhgan Danesh
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Mitigating consumer guilt through resale

Hsunchi Chu
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Role of product advantage in shaping product outcome: a hybrid review

Hitesh Kalro; Mayank Joshipura
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The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective

Shubhomoy Banerjee; Ateeque Shaikh; Archana Sharma
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