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Issue
1 January - Volume 7, Issue 1-2, Pages 5 - 37
1 March - Volume 7, Issue 3-4, Pages 1 - 98
1 May - Volume 7, Issue 5-6, Pages 5 - 40
1 July - Volume 7, Issue 7-8, Pages 4 - 36
1 September - Volume 7, Issue 9-10, Pages 3 - 55
1 November - Volume 7, Issue 11-12, Pages 4 - 37
Volume 7, Issue 1-2
1 January 1989
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ISSN
0263-4503
EISSN
1758-8049
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The Planning and Marketing of the Market Intelligence Function
David J. Skyrme
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Periodic or Continuous Tracking Studies: Matching Methodology with Objectives
Philip K. Sherwood
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Robert E. Stevens
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William E. Warren
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Data Access and Issue Analysis in Strategic Planning
David M. Reid
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Direct Marketing – The Database
Brenda Sharp
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MIS and the Strategic Development of Financial Institutions
Marilyn A. Stone
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A.H. Clarkson
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Erratum
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