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Issue
1 January - Volume 7, Issue 1-2, Pages 5 - 37
1 March - Volume 7, Issue 3-4, Pages 1 - 98
1 May - Volume 7, Issue 5-6, Pages 5 - 40
1 July - Volume 7, Issue 7-8, Pages 4 - 36
1 September - Volume 7, Issue 9-10, Pages 3 - 55
1 November - Volume 7, Issue 11-12, Pages 4 - 37
Volume 7, Issue 7-8
1 July 1989
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ISSN
0263-4503
EISSN
1758-8049
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Evaluating Aggressive Marketing Strategies for Smaller‐share Firms
Stanley F. Stasch
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John L. Ward
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for Evaluating Aggressive Marketing Strategies for Smaller‐share Firms
Marketing Planning and Expert Systems: An Epistemology of Practice
Malcolm H.B. McDonald
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for Marketing Planning and Expert Systems: An Epistemology of Practice
Developing Information Strategies in the UK Financial Services Sector
Neil A. Morgan
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for Developing Information Strategies in the UK Financial Services Sector
Branding Terminology – The Real Debate
Gil McWilliam
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Leslie De Chernatony
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for Branding Terminology – The Real Debate
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