Skip to Main Content
Close
Journals
Books
Case Studies
Collections
Open Access
Citation Manager
Journals
Books
Case Studies
Collections
Open Access
Citation Manager
Search Dropdown Menu
header search
search input
Search input auto suggest
filter your search
All Content
All Journals
Marketing Intelligence & Planning
Search
Advanced Search
Cart
User Tools Dropdown
Cart
Register
Sign In
Open Menu
Marketing Intelligence & Planning
Toggle Menu
Menu
Journal Home
Issues
About this Journal
Open External Link
Earlycite Articles
Issues
Select Year
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
1984
1983
Issue
1 January - Volume 8, Issue 1, Pages 4 - 40
1 February - Volume 8, Issue 2, Pages 4 - 39
1 March - Volume 8, Issue 3, Pages 4 - 47
1 April - Volume 8, Issue 4, Pages 4 - 38
1 May - Volume 8, Issue 5, Pages 3 - 28
1 June - Volume 8, Issue 6, Pages 4 - 39
1 July - Volume 8, Issue 7, Pages 4 - 37
Volume 8, Issue 2
1 February 1990
All Issues
Cover Image
Cover Image
ISSN
0263-4503
EISSN
1758-8049
Close navigation menu
Issue Navigation
Pinning down Geodemographics
D.G. Tonks
Abstract
View article
titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the
PDF
for in another window
Add to Citation Manager
for Pinning down Geodemographics
Using IT in Marketing: Some Evidence from the Insurance Industry
Trevor Watkins
Abstract
View article
titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the
PDF
for in another window
Add to Citation Manager
for Using IT in Marketing: Some Evidence from the Insurance Industry
Competitive Strategies in Banking – Sustainable Niches or Blind Alleys?
A.H. Clarkson
;
M.A. Stone
Abstract
View article
titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the
PDF
for in another window
Add to Citation Manager
for Competitive Strategies in Banking – Sustainable Niches or Blind Alleys?
Developing Marketing Planning in Reality
John Piper
;
Gareth Smith
Abstract
View article
titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the
PDF
for in another window
Add to Citation Manager
for Developing Marketing Planning in Reality
Marketing Orientation in the Service of Incoming Tourism
Gordon E. Greenley
;
Alan S. Matcham
Abstract
View article
titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the
PDF
for in another window
Add to Citation Manager
for Marketing Orientation in the Service of Incoming Tourism
Latest
Most Read
Most Cited
Decoding multiple facets of brand experience in the metaverse: the role of fun, perceived diagnosticity and social presence
Cultural dimensions as a moderator of social media use and face-to-face communication: effect on productivity and marketing implications
The direct and interactive effects of justice on channel performance
Economic value of recovering consumers' green trust and corporations' sustainability
Email alerts
Earlycite Alert
Closed Issue Alert
Latest Published Articles Alert
Close Modal
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
RSS
Current Issue RSS Feed
RSS Feed - Advance Access
Open Issues RSS Feed
Close Modal
Close Modal
This Feature Is Available To Subscribers Only
Sign In
or
Create an Account
Close Modal
Close Modal
