Achchuthan Sivapalan
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Journal Articles

Green skepticism: review and research agenda

Achchuthan Sivapalan, Charles Jebarajakirthy, Raiswa Saha, Pooja Mehta, M.S. Balaji, Haroon Iqbal Maseeh
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1541–1580.
https://doi.org/10.1108/MIP-04-2023-0179
Published: 08 October 2024
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Journal Articles

An application of retailing service quality practices influencing customer loyalty toward retailers

Achchuthan Sivapalan, Charles Jebarajakirthy
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (7): 842–857.
https://doi.org/10.1108/MIP-09-2016-0178
Published: 08 September 2017
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